The project Karin Park is an identity investigative project, to createa new interesting Graphic Profile for the ar tist Karin Park. Her newsound has taken her to a new kind of genre, where some standardsexists. The project creates a unique identity with logotype, ar tworkand package design. The Graphic Profile is created able to be appliedin different contexts..

Design, Grafiskt program, Symbol, Hair.

This degree project includes both a theoretic component and a practical component within the graphicprofiling domain. Literature on graphic design has been studied for the theoretical part and the achievedknowledge has been used for the practical part. The project has been to produce graphic materialfor ?Rookiefestivalen? in Hultsfred.In modern society it is important for a corporation to distinguish itself from others by using a graphicprofile. Through using a Graphic Profile the company can have an affect on how it is perceived byothers.

Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity,and it will be strengthened by for instance a Graphic Profile. This project includes a theoretical partabout corporate identity and graphic profiling, and a description of the work with the Graphic Profile ofEM-loppet. The aim with this project is to strengthen the identity of EM-loppet, by making a clear andunified profile. The project has been accomplished by studying literature, searching information on theInternet and via personal contacts.

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and Graphic Profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created Graphic Profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. TheGraphic Profile has also been used when designing the shop interior end exterior. Research has beendone on competitors Graphic Profiles and advertisement.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a Graphic Profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a Graphic Profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a Graphic Profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

Marlot Company Limited is a company in the sector household services. It is a new company where the owners, and also the clients, felt that the company was in need of a distinct platform where they could communicate with their current and prospective customers. The assignment was to create a platform consisting of a Graphic Profile and a Wordpress site for the company. The Graphic Profile's task was to distinctly profile the company in the market, and visualizing the conceptions that the company wants to be associated with. The purpose of the Wordpress site was to create a showcase for Marlot towards their customers, and thecompany itself could manage after completion.These two products have been created with the help of a pilot study which included an analysis in which the competitors in the market has been scanned, and reports of the household services sector has been studied.

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of Graphic Profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a Graphic Profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design.

Graphic Profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their Graphic Profiles by studying their underlying motivations.

This degree project is a study of graphics profiling with a practical application on IUC Dalarna.The competition between companies is getting harder and harder. Competing goods and services hasa tendency to be more and more equal to each other in respect of quality and value. The customer choosesthe Company with a high reputation and confidence. This is one of the reasons why a companyshould strengthen their company profile. The Graphic Profile is an important part of the company profileand it gives positive signals to the company spirit and customers.The degree project contains a guide to graphics profiling.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known Graphic Profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known Graphic Profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its Graphic Profile even though their logo was one of the two most recognized in their field.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a Graphic Profile for Elveel. The aim was that the Graphic Profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

Graphic Profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their Graphic Profiles by studying their underlying motivations.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a Graphic Profile and website to Östersjöfestivalen in Karlshamn.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a graphic profile and website to Östersjöfestivalen in Karlshamn. The goal was to create a profile that fitted a wide target audience and transmitted the feeling Östersjöfestivalen gives to its visitors.